Email marketing is usually a good direction to take when you aren’t sure how to get your audience’s eyes. Free email marketing tools are undoubtedly the best aids to send emails automatically and effortlessly.
A good email marketing tool is necessary while starting a new blog or business. It assists in reaching and engaging with your audience with zero investment.
So, there are numerous free apps and tools out there just waiting for you to use their amazing features that will help you get going. These aspects are more than adequate to begin with. The icing on the cake with email marketing free plans is that they are economical and cost effective.
Here are a few of the best tools for marketing that are free for use.
Hubspot Email Marketing Tool is perfect for contact management.
MailerLite Email Marketing Tool is recommended for experienced email marketers who deal with digital products.
OmniSend Email Marketing Tool is recommended for use in e-commerce stores.
MailChimp Email Marketing Tool is a growing tool and is recommended for A/B testing email components.
ConvertKit Email Marketing Tool is made for bloggers and online content creators.
Benchmark Email Marketing Tool is made for real-time engagement reports.
What is an email marketing tool?
Emails Marketing Tool is a soft that aids you in sending emails to your desired audience with very minimal effort and with the added benefit of tracking them.
Some of the best email marketing software available have gamptrays features that enable one to use the tools effitiently. You will easily and instantly create business emails by the help of existing templates.
Email marketing is a powerful tool designed to market your new offerings to your target audience. It is availed to customers in a format that is comprehensible and straight to the point.
With a basic email account, you can easily send free marketing emails with the aid of free email marketing tools. What’s even better, you can monitor your online vying activities and generate reports that show how many emails were opened and the rate of clicked links.
Many new Email marketing tool provide the capability of automation and segmentation powered by AI, which makes this approach more advanced.
Why should you choose free email marketing tools in India?
Free email marketing solutions are directly suited for new businesses, bloggers, and emerging brands. Try out the free tools for reaching out to your audience through different methods without worrying about any costs. As of now, these free tools also offer a variety of options that will help you reach out to your audience successfully. You should use free email marketing applications:
Foremost, these email marketing applications are ideal for testing strategies that are useful in increasing engagements before going for premium versions.
Additionally, they allow one to seek all services and features so that they can establish which one is best for them now and later.
One can also use templates and other predefined formats for the emails to aid in time saving.
Moreover, these applications can be used for competition analysis from an advanced point of view.
Multiple applications can be used for the same features and prepare for them.
Best Email Marketing Services and Tools
In this section, you will get a quick overview and comparison of these best free email marketing solutions.
The comparison table below shows a few email marketing tools and their features.
HubSpot email marketing system provides 2000 emails a month and has a subscriber limit of 1 million. It has automation features and a CRM tool that enables better customer management.
MailerLite has a monthly email limit of 12000 and a paid plan where they allow upto 1000 subscribers. They have advanced features such as A/B split testing and E-commerce integration.
CovertKit has an unlimited email feature with no subscription fee. However, they put a cap of 1000 subscribers which suit many start up companies. They provide landing pages and the opportunity to sell digital products.
Omnisend email marketing allows 500 emails a month with 250 subscribers. They provide automation and branding features for better marketing.
Benchmark has an autoresponder feature. They allow 1000 emails and 250 subscribers with unlimited free services.
MailChimp enables you to send 1000 emails while having 500 subscribers. They have features such as A/B testing, Reporting and Email Templates.
How can you determine the exact email marketing software for your business?
There are various apps and software used for email marketing ad they provide splendid services to facilitate e-businesses. Most of the available tools are free which is sufficient for start up businesses, blogs, and brands.
Here are the pointers for you to consider:
Going through the email marketing tools/services mentioned above, you will need to check whether they offer unlimited email campaigns. Every email marketer will make sure their email campaigns have no limits. If there is a limit then it will not serve the purpose.
Another important aspect is knowing the number of free subscribers that you can add to your account. Many email marketing tools are quite easy to use and quite kind when it comes to free subscriber emails. If you do get an email marketing service with such offers then do not hesitate to grab it.
Assess both the paid and free versions of the application, analyze the features, and determine whether the cost is justified.
Understand the availability of features like, email templates, and their personalization. These tools will be beneficial in creating emails if you are a beginner in email marketing.
Look for Automation in the free email marketing tools because it is an excellent feature that allows you to schedule your campaigns.
Additional features that can be checked include audience segmentation, editors, A/B testing, eCommerce, drag and drop editors, analytics, reporting, templates, and customer support.
These are a few features and capabilities one must look for in the email marketing application, so you know which one amongst the many free email marketing services to choose. These services and apps must be easy to scale and use. Now that we know what features to look for, let’s look at the most effective free email marketing software.
Best Free Email Marketing Tools For Email Marketers To Use In 2024
We have put this list alongside other premium features, towards aiding you in your quest for the finest free email marketing solution.
HubSpot – Best for CRM & Contact Management
If you are looking for a leading free email marketing tool for your marketing efforts, HubSpot is the perfect option for you. It is the best for contact management and you can manage your contacts in advanced CRM. You are able to store up to 1 million contacts without having to pay anything.
With Hubspot, you are able to send 2,000 emails a month for free. You are able to add unlimited users and asign contacts as needed.
With the service you get an easy to use drag-and-drop editor. You also get a newsletter and promotional template that can be customized and send. In the free version you are unable to access automation and A/B testing features.
HubSpot Pricing
Small businesses can benefit the most from the free Plan of Hubspot because it’s best suitable for beginners. However, the premium plan of HubSpot starts from $20 per month in which you will get extra features, including, email health insights, follow up emails, and more.
MailerLite — Best Email Marketing Services
MailerLite is a powerful email marketing tool that is also very intuitive. Its service combines easy-to-use features such as marketing automation, newsletters, landing pages, forms, and many others. A large variety of features can also be used for free which makes it suitable for brands and small businesses.
Marketing campaigns can be executed easily and all the controls can be managed without any hassle. In the free trial of the software, it offers to manage up to 1000 subscribers and send 12000 emails in a month which is quite impressive.
MailerLite Pricing
MailerLite Email Marketing Tool helps users capture every target audience through emails without hassle. The premium version of the tool, which gives you access to addional features like promotional popups and more, starts from $10 a month.
Omnisend – The go-to e-commerce email tool
The email service allows you to organize e-commerce email marketing campaigns. Omnisend is packed with useful features such as automation, newsletters, and templates. Other vital features included in the free versions such as support for 24/7, landing pages, and reporting are also available.
This software allows you to have a total of 250 subscribers and sends 500 emails a month.
Omnisend Pricing
For Omnisend, the free version provides one hundred free emails and live chat. The premium version starts from $16 a month and allows automation splits, segmentation, and other useful features.
MailChimp – Simplifying Email Marketing.
Because of its accessibility features, MailChimp allows you to create marketing campaigns through email much quicker. With Mailchimp, numerous companies in India and abroad, have found an amazing email marketing tool. It can easily be integrated into websites or other applications.
In the free version, up to 1,000 emails can be sent out each month, in addition to having the capability to send out emails to 500 contacts. There is also a daily limit of 500 emails a day.
They also offer free landing pages, forms, reports, eCommerce tracking and conversion statistics reporting. All of the mentioned features help to make this software simple and effective.
MailChimp Pricing
When it comes down to the best tools for email marketing, MailChimp is at the top. With the starting price of $20 and many fun features such as retargeting ads and social post scheduling, MailChimp is a very professional tool.
ConvertKit – Best Tool for Email Marketing for Bloggers and Content Creators.
For content creators, ConvertKit is well-known in the blogging community for being flexible, easy to use, and full of useful features such as segmentation, landing pages, and even selling digital products.
Bloggers and entrepreneurs with under 1,000 subscribers will find this service most helpful.
In ConvertKit, users get quick responses from customer support, which is a welcome addition. The tool is also quite handy when it comes to subscriber management and starting engagements with readers.
One of the best features is the landing page design that allows users to run social media campaigns without having a website. For bloggers, it is one of the most ideal tools for social media campaigns.
It also packages digital product selling with the other features that most free email marketing services in India do not.
ConvertKit Pricing
Bloggers today will appreciate the free plan offered by ConvertKit in helping them kickstart their email marketing and social media campaigns. The premium plan starting at 9USD a month allows bloggers to get automated email sequences and integrations with other third-party tools.
Benchmark Email is Reliable and Easy to Use
The Benchmark Email Marketing Tool is one of the more accessible software with a modern-looking interface. In its free version, it offers features such as marketing automation, surveys, reporting, and forms. This software is very efficient and can be combined with over 300 other applications such as WordPress.
It also has well-designed templates that are very modern and easy to work on with drag-and-drop editors. It is ideal for simple emails that do not need much formatting.
This marketing tool offers you lead generation and basic reporting, and is popular for having the best features to create email drip campaigns.
Benchmark Email Pricing
There are many great features in the free version, but they are limited. For full functionality and advanced features, the paid version starts from $9.99 per month.
FAQs
These are some of the most common questions asked about the free email marketing software.
Q. What are the first things to consider before beginning email marketing?
Email marketing is also a form of marketing that involves sending promotional emails to a particular group of people using some form of email marketing software. The software makes it possible to send a single email to a whole list of contacts at once. Whether you need free or pay software is entirely rest upon your wants. Not only free options, but also paid ones offer plenty of features such as automation, templates, A/B testing, and campaigns which are adequate for growing an audience in the initial stages of email marketing.
Q. What are the drawbacks of freemium email marketing software?
With a free email marketing tool, you can expect to receive a good number of features that are set towards helping you gain the first 1,000 subscribers. There are many limitations in free tools regarding subscriber count, emails per day/month, and other features. Many of the software’s do not allow comprehensive reporting in their free trial versions with marketing automation features.
If your email list is massive, you will have to get the pricier versions for reporting that are better but not too expensive.
Q. What are the best free email marketing tools in India?
In India, there are countless free email marketing tools. Some of them include:
HubSpot
MailerLite
Omnisend
MailChimp
ConvertKit
Benchmark Email
For more information, kindly consider reading our full article.
Q. Are there tools available that let you send bulk emails for free?
Certainly, there are a number of services that allow sending bulk emails for free. But, there is usually a cap. In this case, you can send bulk emails per day, with a limited setting. To bulk email, it is necessary to create a subscriber list with accurate emails. This method is faster than normal emailing because you can reach many people at once. Free email marketing software such as MailChimp, MailerLite, HubSpot allow bulk emails.
Q. Does Email Marketing Work in 2024?
There are a lot of Digital Marketing services to choose from to help grow your business but email marketing is still powerful at standing out. It enables you to market your business in many different and impactful ways. Most marketers are able to achieve a 78% boost in engagement with email marketing services and it also has a great impact on engagement rate. You will be able to generate great revenue and retain customers as well. Email marketing is thus effective in 2024 and in the succeeding years as well.
Conclusion
So long for now regarding the free tools for email marketing.
For small businesses, bloggers, and brands, email marketing tools during their trial phases already come with stunning features that can suit their needs. With this program, they are able to save time and money while engaging their audiences effortlessly.
For customers and audiences already well cultivated, it is possible to change plans at any moment and relish the full version of the email marketing tool you love the most. New bloggers and entrepreneurs would find effective email marketing necessary to provide the results they hope to achieve which is why they should include it in their marketing strategies.
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