b2b marketing influencers – The need of the Influencer Marketing has altered the dimensions of the Digital Marketing field. Influencer marketing has facilitated B2C marketing for an extensive period of time, but it is still an undeveloped practice in the B2B sector. This practice is on the rise now and will bring new challenges for both brands and industry specialists.
In the case of B2B, locating the correct influencers is a demanding task as the required skills are quite niche specific. – b2b marketing influencers
In this article, we have prepared a list of ten brands that epitomize a variety of strategies and performance outcomes to showcase how influencer marketing is being utilized for driving brand performance.
Programs Of Influencers Marketing At Dell
This is the perfect example of Influencer Marketing on a B2B level. Whereas Dell does not collaborate with influencers directly, the company engages thought leaders in the industry to expand the brand’s authority through guest blogs, podcast speeches, and influencer participation in Dell conferences. So, for instance, from the Dell Luminaries brand, we have a podcast where different specialists from technology talk about everything, including F1. Through this program, the business is able to observe and evaluate the relevance of technology to every business – finally enabling Dell to expand its partner base. – b2b marketing influencers
American Express
Apart from B2B marketing, Amex also invests heavily in B2C marketing. They are not missing out on the opportunity to do influencer marketing as well.
They target both individual use and corporate customers through multiple marketing campaigns.
Here’s an example of they are leveraging influencer marketing:
Amex hired prominent influencers such as Grace Bonney and Emily Henderson to promote their “Love My Store” campaign targeted towards small businesses. The idea behind the campaign was simple, to get the message across that small businesses accept credit cards as a form of payment. This was a great strategy to promote American Express. The campaign led to the distribution of 400,000 Amex decals and earned more than 5 million impressions.
Microsoft
The notion that creativity and intelligence coexist is the idea inspiring Microsoft’s influencer marketing strategy.
In this campaign, Microsoft cooperated with National Geography’s photography influencers to feature 30 women scientists and adventurers. It sought to motivate women to join STEM fields (Science, Technology, Engineering, Mathematics). It was therefore launched on International Women’s Day, 2017. The campaign was called Make Whats Next. These influencers offered free classes to women who showed interest in the subjects. – b2b marketing influencers
HubSpot
b2b marketing influencers – For those endowed with knowledge in SEO, social media marketing, content marketing, and similar fields, it is not a surprise that HubSpot comes to mind. This software company is a household name due to its content. If you didn’t know, HubSpot has been into influencer marketing for a long time. As they’ve advanced, they have worked with many influencers within the sales and marketing niches, most of whom have contributed to the HubSpot
blog.
HP
b2b marketing influencers – HP incorporated influencer marketing by engaging her in a series of videos as she is an Olympic medalist and an influencer, Samantha Peszek. An influencer marketing agency prepared the videos where Samantha is shown with the HP Spectre x360 Notebook and she is also practicing her gymnastic routines. They have also collaborated with charismatic New York City Ballet dancer Sara Mearns and D.J. LCAW for the promotion of their HP x2 detachable PC.
SAP
SAP is a household brand and the world’s number one enterprise application software developer with thousands of companies using their software products and services.
Corporate leaders are especially SAP influencers because they are surprisingly invited to their events which enables them to improve their social engagement and even brand power.
You are probably asking – how do these influencers add value to the event? In fact, their influencers generate 50% of social media chatter during the event. Their influencers also conduct Instagram lives while answering questions from people who, for one reason or another, did not make it to the event. Later on, SAP used that content on their blogs and social media profiles.
CIsco
Like many market leaders in B2B communications, Cisco developed influencer marketing strategies by launching the Cisco Champions programme. This included the Cisco Chat on Twitter, which was the first of its kind. Cisco Champions were also invited to a number of events.
B2B influencer marketing relies more on relationships, community building, and content creation. Since influencer marketing is expanding in use, it is likely only a matter of time before businesses abandon traditional marketing altogether.
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