Wondering what Features of Mobile Marketing sets it apart from other features? If you answered such a question positively, then you are in the correct blog post.
Regardless of what time we are going out of the house and the sort of urgency we are in, there is one item that we, as a society, do not ignore when heading out.
And that item is a form of mobile phone or to put it more simply, a smartphone.
Due to such a fact as the one that people never go anywhere without their mobile phone in hand or pocket, doing mobile marketing or learning about the features of mobile marketing and the benefits of mobile marketing comes easier than it has ever been in recent decades.
Mobile marketing is a productive channel for reaching consumers because it is reasonably priced and offers excellent returns.
Doesn’t matter what your aim is – be it advertising your products or services, letting people know about a nice festive discount you are running, or anything else, with specific characteristics of mobile marketing it is achievable.
Other ways of marketing may not be as effective as mobile marketing as it is incredibly beneficial, and fulfilling your purposes could be simpler through mobile marketing as well. There’s so much that mobile marketing can offer in comparison to the competition, which is why its estimated advertising spend is expected to surpass $413 billion by 2024.
In the United States alone over 96% of people aged between 16 to 64 own a smartphone, and most of them use it on a daily basis. The features that mobile marketing provides over other marketing strategies is incomparable. Mobile marketing enables businesses to generate better revenue, maintain higher profits and increase return on investment irrespective of the size of the brand.
Through this blog, I aim to help you understand the many features mobile marketing provides to help you fully leverage these opportunities. This blog won’t just scratch the surface and inform you about the features mobile marketing can offer, but what’s more important, its benefits and the challenges that comes with mobile marketing, its strategies, elements and many more.
Mobile Marketing Overview
What Does Mobile Marketing Mean?
Mobile marketing has gradually and steadily emerged as one of the major components of today’s digital marketing plan.
Mobile marketing is the process of marketing the brand, its goods and services through mobile phones, tablets, and smartphones, including ips.
This marketing is done by means of advertising through a variety of mobile marketing channels which are now widely commonplace.
Mobile marketing is not of just a single sort of form, it comes with many forms or you can say elements like SMS, MMS, Calls, and Push Notifications.
Mobile Marketing Case Studies
Let us take a look at some of the mobile marketing case studies that relate to specific examples of mobile marketing:
Nissan
Nissan prepared the advertisement «Evil Snowmen» for its Rogue SUV. I can say that this marketing campaign took the concept of viral marketing to a much higher level.
The advertisement included a video in which a Rogue SUV smashed through a bunch of snowmen.
It also had some engaging areas on the screen that enabled users to tap and learn more about the characteristics of the SUV.
Some hotspots were also used for giving tips on weather and snow usage’s safety tips.
Samsung
As for Samsung, the American multinational collaborated with the Indian technological company InMobi to develop interactive advertisements for their Galaxy S6 smartphone launch.
These advertisements used customized battery level targeting ad units that uniquely displayed the product along with a demo when a user’s smartphone battery was low.
The new phone’s “ultra-rapid charging feature” served as an excellent highlight during the advertisement as it increased the possibility of the user upgrading to the new phone.
Pond’s
Pond’s also worked alongside InMobi.
They crafted an interactive advertisement for one of their products targeted at acne.
In this unique technique, the camera on the user’s smartphone analyzes their face to look for acne prone areas while the phone is in motion.
One of the most important features of this advertisement was that it was user friendly and did not require the installation of any program or browsing through other sites.
Ruffles
In order to get teenagers to buy the product and to tackle a huge drop in sales on Brazil, Ruffles employed interactive advertising.
A mobile reality game called “AmiGo” was also created.
The player perspective was determined by the game screen, and the friend perspective, which showed a bunch of Ruffles chips around the user, was determined by the user camera feed.
Friends were able to use voice commands to assist the user in collecting the Ruffles chips.
Every Ruffles chip collected added to the user’s score.
High scorers from the game were awarded and were showcased on the social media of Ruffles.
What does mobile marketing cover?
Now that you are familiar with mobile marketing and its advantages, features, and are willing to understand its components, this particular section will only cover what mobile marketing covers.
Following are a variety of strategies and components that mobile marketing includes, but it is worth noting that mobile marketing is not confined exclusively to that framework or set of tools.
- Mobile Advertising
- Mobile Optimized Websites
- Mobile Wallet
- Mobile Coupons
- Mobile Search
- Native Mobile Apps
- Push Notifications
- Short Message Service (SMS)
- QR Codes
- Location-Based Offers
- Near-Field Communication (NFC)
All of these features listed above are parts of mobile marketing. Let me explain the pros and cons of mobile marketing to you.
Now let us begin with the positives, or the advantages in which mobile marketing features.
It gets better, the best aspect regarding mobile marketing is that there is no need for you to hire a dedicated team to execute your mobile marketing campaigns and all of these can be executed without any hands on approach.
Marketing is made easy and mobile marketing is even easier, as long as the rest of your team is on the same page, so can they make it easier without it being difficult for them.
Alright, now let me go back to the disadvantages of the features of mobile marketing.
The major downside of mobile marketing is that it increases the chances that your existing team is going to regard investing in marketing mix as appropriate for desktop users only.
You have to be meticulous in convincing your team to adjust the marketing campaign to include mobile usage.
If you are somehow able to persuade your team to look into the mobile marketing aspect, there are still chances that they will not agree to do it.
Now that is pretty negative when we speak about mobile marketing features.
The Catch of the Advantages of Mobile Marketing
The catch regarding mobile marketing features and advantages of mobile marketing is how to strike the right proportion.
As a business owner or a team leader, you have to ensure that your team members allocate a similar amount of time to non-mobile digital marketing and mobile marketing, which from our point of view is not easy.
The Features of Mobile Marketing and the Advantages of Mobile Marketing
In this section, we are going to look at the features of mobile marketing and advantages of mobile marketing.
Let’s start with the most different features of mobile marketing.
Distinct Characteristics of Mobile Marketing
Mobile marketing is very easy to implement | 1st in the list of distinct characteristics of mobile marketing
One of the main points that we will address while discussing the Distinct Characteristics of Mobile Marketing is that mobile marketing is quite easy to implement.
You or your team do not need to have any technical knowledge prior to executing mobile marketing campaigns.
You could also reach out to many mobile marketing firms to assist you in the implementation of mobile marketing campaigns.
In addition, there are many mobile marketing software companies that provide you with detailed instructions on how to implement mobile marketing campaigns for your business with the help of their software.
In the event that you still do not grasp the explanation, these mobile marketing software companies will also offer you customer support in the form of a LIVE support system where you interact with a representative of the technical department of the company.
Running a mobile marketing campaign can be done in mere hours | 2nd among the unique features of mobile marketing
To them they will touch on the Unique Features of Mobile Marketing is that mobile marketing campaign can be initiated instantly or within days.
Implementation of mobile marketing is so flexible that it can be targeted within the day and ads updated instantly.
Mobile Marketing facilitates metrics for advertisement performance | 3rd among the unique features of mobile marketing
The second thing we wish to discuss in respect of the Unique Features of Mobile Marketing is that with mobile marketing, marketers have performance metrics on ads advertisement.
Mobile marketing software gives you so much more than just monitoring of marketing activity. It also enables you to capture deliveries, interactions, and even all the conversions that came as a result of your phone marketing campaigns.
This features to software makes them more attractive to marketers who need to improve on their campaign performance.
Your advertisements will only be displayed in front of individuals who are most likely to click on them | 4th among the unique features of mobile marketing
Now, the fourth point that we are going to talk about regarding the Unique Features of Mobile Marketing is that you are able to customize the display of products or services advertisements to your target audience.
Mobile Marketing gives you the freedom of whom to display your ads for.
Moreover, several elite mobile marketing agencies will assist you in defining who your target audience is, if you are not aware of them.
Thus, you will be able to do advertising and target specific people, and because of that, you will have maximum conversions and thus maximum return on investment.
Mobile Marketing enables subscribers to opt in or out of receiving promotional messages | 5th among the unique features of mobile marketing
The fifth element in the Unique Features of Mobile Marketing is their ability for subscribers to choose whether or not they wish to see advertisements or receive marketing messages from you.
In the case where your audience does not opt out of receiving promotional messages, it is safe to say that they are seeking your products or services.
Mobile Marketing 6th | Multi-Channel Marketing
When it comes to the Unique Features of Mobile Marketing, the sixth one is Multi-Channel Marketing.
In the context of digital marketing, multi-channel marketing has become inevitable in order to capture various sections of the audience you are targeting.
For example, businesses often engage in multi-channel marketing by advertising on Facebook and Twitter at the same time.
There are so many different digital programs that allow you to implement multi-channel marketing and these programs include mobile platforms as well.
Since this blog is about mobile marketing, we will elaborate more on the unique features of mobile marketing.
Mobile marketing consists of two basic components – SMS and Email.
In addition, there is one more component of Mobile Marketing that has become vital and it is – Push Notifications.
In these three components of mobile marketing, you can implement multi-channel marketing.
And as the internet has provided a means to do that, some tools such as ‘Catapult’ have come up to help us achieve that.
Catapult assists by offering an all-in-one mobile marketing tool to implement multi-channel marketing in your mobile marketing strategy.
Automation | 7th among the unique features of mobile marketing
The seventh Unique Features of Mobile Marketing that requires every marketers’ attention is Automation.
There are several others that do this as well when it comes to digital marketing.
And in the case of mobile marketing too, we should not neglect this.
Just as in digital marketing, automation is a critical aspect of mobile marketing.
Because there exist a lot of areas where people cannot be presented with a holistic mobile experience, automation will be a great support in those areas.
Using automation tools, many proficient digital marketers alter their web messages.
These tools assist in the transition of web messages to mobile with remarkable ease.
One of these tools is Marketo.
Responsive Design | 8th among the unique features of mobile marketing
The eighth Unique Features of Mobile Marketing is Responsive Design
People using mobile gadgets to receive your marketing messages and promotional activities will now see them in a responsive design.
This means that your marketing messages are easy and pleasing to view.
In simpler terms, responsive design means that if people are looking at your advertisement using their mobile phones or tablet devices, the text is going to be very easy to read.
The website that can help you with Responsive Design is Yodle.
Analytics | 9th among the unique features of mobile marketing
The ninth point with respect to the Unique Features of Mobile Marketing is Analytics.
With mobile marketing, you want to check what results and success your marketing campaign has achieved so that you can adjust it for better results.
The good news is that with mobile marketing, you have the option to see the analytics of your mobile marketing campaigns.
The software that helps track the analytics of mobile marketing campaigns is Tune Marketing Console.
Tune Marketing Console is made specifically for mobile and comes with the primary purpose of providing you with the analytics of your mobile marketing campaigns.
This application puts together all of the information regarding your mobile marketing and provides it to you all at once.
On top of that, it also allows you to view the outcome of your mobile marketing initiative in detail.
10th position in the unique characteristics of mobile marketing has been allocated to Location Based Marketing.
As we talk about the features of mobile marketing, one point that is quite important is Location Based Marketing.
This is where location based marketing comes into play. The mobile marketer advertises to the identified consumer based on where he is in real time and what offers would suit him best.
As a marketer, this lets you reach out to your target market outside the specified regions with the right advertisement.
The best example of this type of software is Pulsate.
So with Pulsate, they offer geo-fencing everywhere. This could be at a building the size of a city or at a desk within a shared office.
Unique Features of Mobile Marketing
As we have talked about previously, the unique features of mobile marketing and now we will move on to the exceptional benefits of mobile marketing.
Potential clients have a quicker response rate | Comprehensive Reasons To Embrace Mobile Marketing
One of the strongest advantages of mobile marketing is the response rate from the potential clients is faster.
The speed at which you are developing and launching marketing campaigns is quite high. As a result, you are witnessing a quicker response rate by your potential clients.
You manage customer relationships | Comprehensive Reasons To Embrace Mobile Marketing
Another strong advantage of mobile marketing is – customer relationships are managed by you.
With mobile marketing, you are in direct contact with your clients like never before.
As a result of a direct and constant contact with your clients, your business can improve customer relationships.
You do not have to incur an additional expense to reach out to new clients | Comprehensive Reasons To Embrace Mobile Marketing
A great advantage that mobile marketing offers is that it enables you to reach different people without incurring any additional expenses.
One of the notable advantages of mobile marketing is that if people find your advertisement interesting, they can easily save it or share it with their relatives, friends, and other people they know.
For this reason, you get to reach new people without spending any extra penny on ads.
Very recently mobile marketing has seen a steep growth and has become popular among brands due to this reason.
Some of them without the need of asking why just answer it with sheer comparison towards other reliable marketing techniques which could bring ROI.
There are lots of advantages of mobile marketing and that is what we aim at uncovering.
Mobile Marketing is Fully Fiendly | 4th Among the Best Benefits of Mobile Marketing
When it is said mobile marketing is fully friendly, it means the user of mobile devices are able to customize how the mobile friendly advertisements appear.
On one hand, it further promotes the interaction between the audience and the mobile mark and increases audience engagement leading them how to use mobile adverts in a more thoughtful manner rather than unthinkable fashion.
For more muked marketing endorsements, it is advisable to guide them on how is mobile marketing compared to other types of marketing.
Mobile Marketing is Direct | 5th Among the Best Benefits of Mobile Marketing
The fifth among the best benefits of mobile marketing is – one can engage in more direct form of advertising.
A customer can actually get to know more of the business and what they do while on the go by engaging in more direct form of advertising on the business mobile.
Mobile marketing makes it practical for every person to use mobile marketing. You can reach your clients instantly, which is at the top of the list of advantages of mobile marketing.
You can reach your customers instantly | There’s a Cool Bearftof Mobile Marketing that Addressing this Problem
The 6th among the cool benefits of mobile marketing is – there’s a problem and this addresses it.
Via mobile marketing, it is possible to reach your customers instantly.
There are a lot of circumstances that await out there and they need you to reach your customers instantly without any delay .This particular ability of mobile marketing is perhaps the most important. For example, let’s say you operate a local fast food restaurant , and on Thursday night you want to advertise a Friday special offer.
Marketing has never been this simple! But if something innovative does not happen, then there is little hope of reaching as many customers or potential customers. This is where mobile marketing is truely beneficial.
Marketing experts will tell you that the benefits of mobile marketing is that phone marketing allows the use of several strategies at the same time. You are not constrained to one marketing approach, but can expand on other marketing strategies.
Let’s look at the different strategies that come into play with mobile marketing. Starting with SMS marketing, push notifications, and so on.
Integrating all of these strategies into your campaign is an option that is available and can greatly improve the overall results.
You can reach millions outside your borders | Reason No 8 as to why mobile marketing is exceptional
Reason No 8 as to why Mobile Marketing is Exceptional is – You can reach millions outside your borders.
Facts speak louder than words.
Over 6.92 billion people in the world had access to a smartphone in 2023, which is more than 85% of the world population.
The only caveat is that the target audience must possess a smartphone, and if they do, the scope of mobile marketing is endless.
Now that the world has so many smartphone users, the potential audience is virtually limitless.
Accessible Benefits | Reason No 9 as to why mobile marketing is exceptional
Reason No 9 as to why Mobile Marketing is Exceptional is – The marketing technique is affordable.
Smartphones have made a lot of things cheaper, mobile marketing has no exception.
Mobile marketing is incredibly cheap in comparison to other forms of advertising.
Furthermore, it is relatively affordable in comparison to marketing through the internet.
The cost of clicks that you acquire through mobile devices is approximately 20% lower than the cost you acquire from computers.
If you have established a new venture or if it is generally a small venture, you can benefit from mobile marketing because you may have restricted resources and wish to cover as many people as possible in as less time as possible.
You can select from multiple ad formats | 10th Of The Other Advantages Of Mobile Marketing
Mobile marketing has a number of benefits, one of them is that you can select from multiple ad formats.
On doing mobile marketing, there are ad formats that you can choose from.
Despite the existence of numerous advertisement formats, the most prominent ones remain the following:
1) Banner Ads
2) Native Ads
3) Video Ads
4) Interstitial Ads
Advertising doesn’t always have to be expensive. The goal is to find out what works for your business or service the best from the choices available.
Consider the following example:
If you are into providing digital marketing services for the hospitality industry, banner ads would work great for you.
Now, let us consider how you as a realtor may be most interested in Video Ads because it allows you to provide a virtual tour of the property you are selling.
Mobile Marketing Has Imperative Pros And Cons | 11th Among The Proven Benefits of Mobile Marketing
The eleventh among the proven benefits of mobile marketing is – mobile marketing has effective as well as substantive pros and cons mobile advertising accelerates conversions.
Mobile marketing has proved to be very useful in increasing sales! And with modern technology, it’s easier than ever to take advantage of this business technique. It is without doubt advantageous for marketers, merchants, business owners, and anyone in between.
Mobile payments is probably one of the easiest and most efficient ways of payment today.
For this reason, a lot of people tend to purchase items on e-commerce sites and mobile apps more compared to desktop sites which has led to significant growth in the E-commerce market.
A/B Testing Is Possible | 12th of Some of the Best things of Mobile Marketing
The twelfth of the some of the best things of mobile marketing is – it is possible to do A/B Testing in mobile marketing.
One of the issues that comes with the rise of A/B testing in mobile marketing is that the best practices are not static, so each and every time you have to keep testing.
A/B Testing is the most reliable method nowadays.
What this means in mobile marketing, A/B testing is feasible that is you can always have the opportunity to try different ideas and test which works may be more effective with the people you are targeting.
Let me put it like this: if you are into mobile marketing, you should be having a variety of ad copies, graphics, slogans, etc. which you know have been effective in the past so that you are able to achieve effective results all the time.
Just because the ad copies, graphics, and headlines worked well for you in the past, does not guarantee success going forward.
This is due to the fact that consumers’ buying patterns and preferences change over time.
You will have to put in effort on a continuous basis to brainstorm new concepts so you can test and determine what works best.
This is achievable via A/B testing.
The good news is that mobile marketing supports A/B testing and this is one of the features of mobile marketing.
Setting Up Mobile Marketing Tactics.
This section will focus Setting Up Mobile Marketing Tactics as we have already discussed the characteristics and advantages of mobile marketing.
In order to be a success in mobile marketing, consider these strategies.
Understand who your customers are.
For your mobile marketing strategy to be effective, you should first identify your target market.
This is not only the first step for a mobile marketing strategy; it is the fundamental step of each and every strategy under the umbrella of digital marketing.
Now, it is on you to focus on the target audience, which allows you to create concepts about the sort of adverts that will appeal to that audience, which headline and CTA will be more appealing, etc.
Pick the most efficient mobile marketing channels
After you have determined your target audience, now it’s time for you to select the mobile marketing channels that will be more effective in reaching out to the targeted clients.
There are many mobile marketing channels such as SMS and Push Notifications.
You may also want to look for what would fit your targeted audience and apply it for better results.
Create your message
Now is the time when you begin to shape the actual message.
Also, you need to make sure that the message is relevant to your target audience and forwarded through the same mobile marketing channels that you agreed on.
The message needs to be accurate to the target audience you are working with and they need to understand where you are coming from.
Now is not the time to act too impulsively and send out your message.
Having identified the target audience, chosen effective mobile marketing channels, and developed the message, it is now vital to pinpoint when the message needs to be sent.
You don’t only have to target the right people, but also, you will need to time your campaigns properly to reach the right audiences.
Conduct research on the audience and target them at the ideal time when they are most responsive.
Evaluate Efforts
Yes, your marketing efforts are complete, it is now time to evaluate the effectiveness of the implemented mobile campaign.
The results will reveal to you whether you have met the mobile marketing target set, how near you are to achieving the target, or how far away from achieving the mobile marketing target you are.
Challenges of Mobile Marketing
In as much as mobile marketing has its merits, there are always disadvantages concerned with mobile marketing that you ought to be aware of. That is what this very section seeks to achieve.
Here are a few downsides of mobile marketing:
Doing Mobile Marketing isn’t exactly a cake walk
While we praise people for carrying phones everywhere, there is a downside to that as well, these days marketing is a breeze.
Mobile marketing, although easy in theory, is hard in practice because everyone’s phones are flooded with messages and push notifications from companies.
What most people do to counter these bombardments of marketing is exactly what mobile marketers aim to avoid, ignoring mobile marketing messages.
So the only way to stand out is to be extremely unique and different which is not attainable for everyone.
Sometimes Mobile Marketing can go over budget
While we emphasized the affordability of mobile marketing we still stand corrected, this is not the case for everyone.
In some cases such as when a business has no website or app, they have to pay for them to get built which adds to the cost.
These aspects are pricey and can drain away a huge chunk of your wallet.
At the same time, if you do not possess any skills in mobile marketing, or you lack a team that can do mobile marketing activities, it shall be even more expensive because you will already have to pay an agency to perform mobile marketing for you.
The mobile marketing plan has to be so perfectly crafted that there is no room for half baked plans in the field.
This is true in the sense that you are competing for the audience’s attention with numerous mobile marketing campaigns, if your mobile marketing strategy is mediocre, your existing audiences will lose interest in your company and there is a possibility that they will lose interest in you forever.
If you are trying to reach to your audience, you have to work hard on understanding your audience’s need, be imaginative in your mobile marketing message, and aim to outdo the competition.
Moreover, if you do not have a solid, working mobile marketing plan, you will find it difficult to get people’s email or phone number because they are very hesitant to provide these to businesses.
They will only pass out their contact details if the advertisement is appealing to them.
Always shouldering the load, your competitors are. So you too should do the same and do not cease to improve.
Elements of Mobile Marketing
This is where you will find the specifics of the elements of mobile marketing.
SMS Marketing
Of all elements pertaining to mobile marketing, SMS Marketing sits right at the top.
When you send an SMS to your brand’s previously engaged audience with a brief description of your business or any useful information, it is known as SMS Marketing.
These lucrative bits of information can be the launch of your new brand, a 50% sale on your current product, or any other gimmick.
What SMS marketing helps in is, it helps in boosting sales, engaging customers, acquiring new customers, and transforming them into loyal advocates of your brand.
In a developing country like India, SMS marketing works wonders for the economy.
In India, the click-through rate of an SMS is exponentially higher than that of an email.
Moreover, SMS marketing yields way more engagement than email in India.
SMS marketing is one of the most adopted strategies by a number of businesses, in particular small and medium sized businesses due to low costs and ease of implementation.
MMS Marketing
MMS(marketing) stands for Multimedia Messaging Service.
Unlike SMS Marketing, where you only send texts to your audience, with MMS Marketing you have the ability to send texts, images, infographics and even videos.
With MMS Marketing, you can target your audience more effectively and allow them to connect with your brand on a deeper level.
Push Notifications
Regardless of your usage on your smartphone, I am sure you Joe have experienced mobile push notifications.
On your phone, you would only get Push Notifications from the applications that you have downloaded.
Push notifications can never be received from apps that are not installed.
The reasons why businesses utilize Push Notifications are as follows:
To make sure you don’t forget their brand – Today, it is common for a smartphone user to have numerous applications on their mobile phones. This is why businesses take measures so that such users do not forget about the apps they already have installed on their mobile phones.
To show you the deals on their products and services – Just like how SMS is provided to you when there are new offers on a business’ products and services, in the same manner, business use Push Notifications to inform you of the offers on their products and services.
Push Notifications have to be acted on – Since they appear randomly on people’s screens and may be challenging to ignore, it is almost common sense for businesses to send out Push Notifications periodically.
It is possible to disable or unsubscribe to the notifications and messages sent by companies at any given time.
In order for disabled Push Notifications to be turned back on, the user will receive new permission-based notifications unlike before.
Social Media Marketing
If we touch on mobile marketing, it is imperative that we also touch on social media marketing.
Thousands of social media users nowadays would rather use their mobile phones instead of their PC’s and laptops to access social media.
This is due to the accessibility that mobile phones offer to users.
People have to first turn on their computers and open the web browsers, type in the platform’s URL, and then the social media platform gets opened on a computer.
However, on a mobile phone, it is as easy as a single click.
In social media marketing, businesses owners and marketers have to first identify which social networking platforms their segments of audience use and what type of content they like to see.
Then you have to come up with a plan about it.
QR Code Marketing
Next is QR Code Marketing.
QR codes saw their first usage on automobiles in France. QR in QR code means “Quick Response”.
Couple of years ago, businesses did not have any knowledge about QR code marketing.
The introduction of Paytm, PhonePe, GooglePay, and MobiKwik revolutionized the entire payment system.
This also led to the spike in popularity of QR code marketing.
With QR Code marketing, customers can easily use their smartphones to scan QR codes for various benefits.
This is how it works,
A company provides you with a QR code and when you scan it with your phone’s camera, the smartphone automatically directs you to the company’s website. There, you can browse through the items that the specific company has as well as transform and receive other information related to the company.
And if the company is graciously eager to promote products use great offers, you might also get the opportunity to view those product offers.
Location-Based Marketing
Next, we chose to tackle location-based marketing since it, like QR Code Marketing, Location-Based Marketing also belongs to the Mobile Marketing’s newer concepts.
To better capture identified potential customers at specific locations, both small and large enterprises have begun utilizing location-based marketing.
Today, location-based marketing is expanding rapidly, and many experts believe that by the year 2025, all businesses will incorporate it into their digital marketing efforts.
The goals of Location-Based Marketing include the following: a) It assists businesses in delivering targeted content to audiences. That is, audiences receive relevant content depending on the geography they are located at.
b) It assists businesses in advertising suitable products to the relevant audience.
The best example for this are the clothing retail stores.
For example, let’s say a certain clothing retail store is located in a mall in Delhi. Surely, if that store is giving some big discount offer on some of the clothes they have, it will not be of any benefit if the store puts up the offer for a person who is sitting in the city of Mumbai.
The way the store will benefit is, by putting out the offer to the person who is close to them.
In fact, even if the person does not live next to the store, but is just passing, they can browse the shop and check the clothes on offer. If interested in a piece of clothing, they can make a purchase.
Web Pages (Mobile Optimized)
Mobile Optimized Web Pages is one of the most important aspects of mobile marketing. Unlike ten years ago, the majority of activities concerning the internet are performed via mobile. Whether it is clicking an ad’s link on social media and being directed to its landing page, shopping at an eCommerce store, or visiting a website, it is all performed through the phone.
The previous examples we mentioned first such as landing pages and eCommerce store pages and websites, all are what we call ‘webpages’.
The reason you go through webpages on the phone is due to need for mobile optimized view. Without it, you would not be browsing them in the first place.
Mobile Advertising
It is very easy to comprehend mobile advertising. Mobile advertising is simply promoting your business, products or services directly to the target audience.
Mobile advertising comes in several types like Banner Ads, Interstitial Ads and Video Ads.
Banner Ads
Mobile advertising’s most famous and widely used type for decades around the world has been Banner Ads.
A banner advertisement is an ad that you see in the middle or on the side of a website, and it usually has an accompanying button to click and a cross to close it.
Interstitial Ads
Let’s talk about interstitial ads. If you enjoy mobile gaming, then you must have come across these types of ads.
In most mobile games, interstitial ads pop up when you transition from one level to another. These types of ads are usually non-skippable during the first few seconds, but players are able to skip them once the ad runs long enough for a certain period.
Video Ads
Ads that are portrayed in audio-visual format are video ads.
Video ads became rampant in the country after reliance JIO launched its services in India back in 2016.
These types of ads are usually integrated within YouTube content, and honestly, why not? Before Jio launched its services, the country had heavy data prices that sought to deter people from spending time on video services such as youtube.
After jio started operations, it sky rocketed the diverse data usage, and almost everyone started using Youtube, inevitably increasing the consumption of video advertisements and businesses profiting from it.
In-App Advertising
Often called Sponsored Content, native ads appear to be published on social media like Facebook or Instagram just like any other post.
With the only distinguishable feature being the word “Sponsored” that comes along with these ads, it can sometimes be difficult to differentiate them from regular posts.
Native ads are arguably the best form of advertising in terms of achieving a good rate of engagement and outreach over promotional ads.
In-Appt Advertising
Another form of mobile marketing, mobile application advertising is also known as application-based marketing.
This type of marketing refers to ads that businesses put on mobile apps. Mobile application advertising is usually done by brands on the applications that are frequently downloaded by their potential clients.
This is a more advanced version of Applicationbased marketing.
This is an instance of app-based marketing where companies incentivize users for interacting with their app.
Email Marketing
The only remaining type left is Email Marketing.
Email Marketing is one type of efficient mobile marketing technique that many people are aware of.
The reason we have listed this as the final type of advertisement is due to the fact that email marketing is not limited to mobile devices; it can be used in nearly all types of online marketing.
When a company uses electronic mail to advertise his or her goods or services, the process is termed as e-mail marketing.
To further understand the merits of email marketing,
- The revenue for email marketing is on track to reach roughly 11 billion by the end of 2023.
- While the number of email users is set to reach 4.6 billion by the year 2025.
According to reports, an increasing number of people prefer to read emails from mobile phones as opposed to their desktops.
There is a bunch of resources available to perform email marketing with high levels of efficiency.
These solutions can either be paid for or used free of charge.
One of the most prominent among them is Hubspot.
These are the tools which you should aim to use during your e-mail marketing campaigns:
Once you make the switch to using email marketing tools like Hubspot, you will be able to utilize its many helpful features which guarantee success during your email marketing campaigns.
Mobile Marketing Versus
Mobile Marketing And Email Marketing
As per the context, the main distinction between mobile marketing and email marketing is the use of mobile marketing which encompasses advertising via mobile devices while email marketing refers to the use of emails to market a product, service or a brand.
There are different categories of marketing and one of them is mobile marketing, which has plenty of strategies underneath it.
Some of these strategies include SMS marketing, QR code marketing, and more.
Also, nowadays, most people opt to open their emails on their phones, hence why email marketing also falls under the mobile marketing sector.
Mobile Marketing vs Traditional Marketing
In all aspects, mobile marketing is different, having removed the need for the mobile device, can make it impossible to compare to traditional marketing strategies.
Let us understand some of the key differences that exist between Mobile Marketing and Traditional Marketing.
Traditional Marketing Mobile Marketing
Tens of thousands of dollars are spent. For the most part, it is affordable to market with mobile devices.
There are certain and specific boundaries to which marketing can be received. Mobile marketing is everywhere; from the comfort of your home, you can target potential customers on the other side of the globe.
That has never been possible to analyze and measure. Yes, marketers can set mobile marketing campaigns and analyze the results to see what they need to change to optimize it.
The conversion metric is rather low. The conversion metric is reasonably high.
Return on Investment is low. Return on Investment is high.
Here are some figures that attest to the efficiency of mobile marketing features.
With this, we introduce some of the important statistics of email that enhance features of mobile marketing.
- According to Statista, by 2025, more than 375 billion emails will be sent and received every day worldwide.
- As a statistic, you get a return of 40 dollars for every dollar spent in email marketing.
- More than 80 percent of small and medium-sized businesses use the features of email marketing with the aim of acquiring new customers.
- 3 cart abandonment emails generate a 69 percent conversion rate.
- About 50 percent of clients and consumers love to receive weekly promotional emails from their favourite brands.
What could the future of mobile marketing features look like?
A lot is in store for mobile marketing features in the near future.
We are going to bet two features of mobile marketing that we believe will be frontrunners for the future.
These two features are Metaverse Marketing and Augmented Reality.
Other than these, there is one more and that is voice search.
Voice search is still in use this day and age, and we would have spoken about that in the main section of this blog post, but we did not do that.
The reason we have not discussed voice search in our blog post is because even though it is in use at the moment, there is not a sizeable amount of people in the world using it.
But its future is definitely bright, with predictions suggesting that voice search marketing will be a significant form of marketing in the times to come.
Augmented Reality
One of the features of mobile marketing that is described by numerous specialists as the future of mobile marketing is Augmented Reality.
Did you catch wind of the mobile game ‘Pokemon Go’, which had a fad in 2016?
The game had players capture unique Pokemons from their vicinity and to do this, they used Augmented Reality.
Metaverse Marketing
Among other aspects of mobile marketing, Metaverse Marketing is one of the things that will most likely dominate in the future.
Mark Zuckerberg’s Meta Company is the most expected firm to deliver on this feature, which is termed as ‘Reality in Digital’.
Metaverse integrates Augmented Reality, cryptocurrencies, virtual games and other things in a way that makes users feel like they are within the Internet universe, which for all intents and purposes, is the metaphoric ‘real world’.
Although we are still a little far away from seeing the complete Metaverse being brought to life, we will have a taste of it sooner rather than later.
Games like Axie Infinity, My Neighbor Alice, and Sorare will provide one with a glimpse of how the Metaverse works.
Final Note On Evolution of Mobile Marketing
We are confident that you now understand all the details concerning the features of marketing as well as the advantages and uses of mobile marketing.
This blog entry’s features thoroughly mobile marketing caught your attention but we expect that you leave this blog more informed than just the features of mobile marketing.
Beyond the features of mobile marketing, you are now informed of what mobile marketing as a whole encompass, how to apply mobile marketing, the mobile marketing elements, and the broad distinction between marketing and mobile marketing among many other aspects.
Certainly from this day forth, you will never have to discuss with anyone whether mobile marketing is right for your business or not.
The reason is clear, it does not matter which industry you belong into, every business understands the importance of mobile marketing elements, mobile marketing benefits, and the mobile marketing features – these are the dominating factors.
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