Facebook marketing strategy in 2023

Facebook stands as the most popular social network globally, drawing in over one billion users across computers and mobile devices. Since it’s the top dog of social networks, you can be pretty certain your intended audience hangs out there. Employ these suggestions to construct, establish a brand, and promote your business on Facebook, while also gathering a group of enthusiastic followers.

Setting Up Your Facebook Business Page Effectively

Before you begin posting on Facebook, it’s important to create a strong foundation for your brand presence. This will ensure that your page is set up correctly and impresses your fans when they discover you. Let’s start the journey of making your Facebook corner a place people want to visit regularly.

Choose a Facebook Page, Not a Personal Profile

When you join Facebook, you’re automatically given a Personal Timeline for personal use. However, if you want to make the most of Facebook for your business, it’s crucial to have a dedicated Facebook Page. While Pages look similar to personal Timelines, they offer tools tailored for brands, like analytics, custom tabs for business information, and advertising features.

Creating a Page is easy: Search for ‘Create A Page’ at the top of the site. Click the ‘Create A Page’ button on any existing Facebook Page. Visit https://www.facebook.com/pages/create. Note: If you’re using a personal Timeline for business, Facebook might close your account without warning. To fix this, you can convert your personal Timeline into a business Page using this tool: https://www.facebook.com/pages/create.php?migrate. When you do this, your profile picture, friends, and username will transfer to your new Page. Your old content won’t transfer, so save it if needed. If you’re currently using your personal profile for both personal and business purposes, the best approach is to stop business activity on your profile. Create a separate business Page, and encourage your audience to move to your new Page for updates. While Pages are crucial for businesses, you can also use your personal Timeline in a more personal way to connect with customers.

Keep Your Page Name Short and Right

For better visibility in Facebook ads (with limited headline space), keep your Page name short. You can only manually change the name if your Page has under 200 likes, so choose wisely. If you need to change it and can, go to the “About” tab under your cover photo, click “Edit” next to the Name section, and save. Changing the name won’t affect your username or web address.

Get a Custom Facebook Web Address

Once you have 25 likes, set up a custom URL for your Facebook Page, ideally matching your brand, like www.facebook.com/yourcompanyname. This makes it easier to share your Page. Be careful, as you can only change this URL once. Invite your email contacts and Facebook friends to quickly reach the 25-fan threshold.

By following these steps, you’ll build a solid foundation for your Facebook business presence

Fill in Your Business Information Clearly

Make sure to provide as much detailed information as possible about your business in the About section of your Facebook Page. Include your address, contact details, product details, and website links (you can add multiple URLs by separating them with commas). This helps customers find all the important info in one place and boosts your page’s visibility in search engines like Google. If you’re a restaurant owner and have chosen the Restaurant/Cafe category for your Page, remember to list the types of food you offer. You can also upload your menu as a PDF for customers to see, or use SinglePlatform if you’re in the U.S. or Canada.

Keep in mind that the first part of your About section might look different on the Facebook app compared to desktop. To ensure consistency, consider starting all these sections with your website URL, making it the first thing mobile users see.

Get Verified and Earn a Check Mark

If your business has a physical location, you can get your Facebook Page verified with an official gray check mark, similar to the blue ones for celebrities. Verification adds credibility. To do this, go to your Page Settings and select Verify Page under General. You’ll need to confirm your status as a representative through a phone call to a publicly listed number or by uploading an official document like a business phone bill or license. Verified Pages appear higher in search results and let people know you’re the real deal.

Create a Great Cover Photo with a Call-to-Action Button

Your Facebook Page’s cover photo is a chance to showcase your brand or message with one clear image. Make sure it’s high quality and sized at 851 × 315 pixels to avoid blurriness. You can use it to communicate who you are, show off your products, promote ongoing offers, or share fan-submitted photos. Update your cover photo and profile picture regularly – once a month or with the changing seasons. Include a call-to-action button in your cover photo for added impact.

Facebook introduced clickable buttons like “Book Now,” “Contact Us,” and “Use App” in 2014. These buttons can be linked to destinations on or off Facebook. Use the description of your cover photo to add relevant info and links. Experiment with adding a “button” to your cover design with its own call to action, like “Get 10% off your next purchase – Click Here!” Also, consider letting non-fans know why they should “like” your Page.

By following these steps, you’ll enhance your Facebook Page’s visibility and engagement.

Remember, Facebook has guidelines for cover photos. They shouldn’t be deceptive or violate copyright. Avoid too much text, even though there’s no longer a 20% limit. A powerful visual impact is still key. By following these steps, you’ll enhance your Facebook Page’s visibility and engagement.

Choose a Recognizable Profile Photo for Facebook

Your profile photo on Facebook is an important part of your presence. It’s the small image that people see in various places on the site, like your followers’ News Feed, your posts, comments, and on top of your cover photo. To make sure it looks good even when it’s small, follow these guidelines.

Your profile photo’s recommended upload size is 180 x 180 pixels, but it’s displayed at 160 x 160 on your main profile. It can be as tiny as 43 x 43 pixels next to comments. It’s best to select an image that remains clear at this smallest size. To ensure this, upload a larger square image, like 640 x 640 pixels or even bigger. Facebook will automatically resize it to 160 x 160, so it appears sharp. If someone clicks on your profile photo, they’ll see the larger version. Don’t forget to add a description to your profile photo, along with a link to your website or an offer, to engage curious clickers.

Remember to match your profile photo with your cover image in terms of design. Adjust the colors if needed, but make sure your brand logo remains recognizable.

Use Custom Tabs on Facebook to Promote Your Services

Custom tabs are handy tools on your Facebook Page’s left side, under the “Apps” section. They’re useful for promoting products and services, sharing blog posts, hosting contests, displaying customer testimonials, inviting people to like your page for exclusive news, and encouraging sign-ups to your email list. Finding and installing these apps is simple—just type a keyword like “contest app” in Facebook’s search bar.

To create custom tabs that look exactly as you want, consider using the free Static HTML iframe app. It’s user-friendly and lets you add branded design and links. For instance, you can build a “Welcome” tab with info about your page and clickable links. If coding isn’t your thing, try services like Pagemodo or Woobox for easier customization.

Keep in mind that many users access Facebook on mobile devices. So, before you share custom tab links, ensure they work well on mobile. Not all of them do, and you wouldn’t want to exclude a large portion of your audience.

Personalize, Rearrange, and Rename Your Tabs for Clicks

When you install a custom tab app, it might have a generic image and name that won’t attract clicks. You can change this. Go to your Facebook Page’s “Settings” and select “Apps.” In the “Added Apps” section, choose “Edit Settings” for the app you want to customize. Upload a new image and enter a catchy tab name.

Custom tab images are 111 x 74 pixels, and they’re great for making your app stand out and maintaining your brand’s look. Also, keep in mind that some of your tabs, like About, Photos, and custom apps, appear as horizontal links beneath your cover photo. You can choose which custom tab link appears by arranging your tabs. Make it more appealing by renaming it as a call to action, like “Click here first!” or “Get 10% off!”

Remember, you can also rearrange entire sections on the left side of your Page, like Likes, Photos, and Posts. Hover over a section, click the pencil icon, and choose “Manage Sections” to adjust their order.

Attract mobile customers by encouraging them to check in and using Place Tips. When people use the Facebook app on their phones to look at your Page and business info, they’ll see details like which of their friends have been there and checked in. They’ll also find out if others have recommended your business with photos, star ratings, and reviews. It’s a good idea to ask people to “check in” if you have a physical store. Put up signs in noticeable places like the entrance, receipts, and cash register to remind customers to take out their smartphones, check in, and tell their friends where they are. This might motivate their friends to come over too. When someone leaves a review, it shows up on their friends’ News Feed, along with your business’s profile picture, cover photo, and star rating.

If someone is already at your store and opens the Facebook app, Place Tips will help. Place Tips uses Wi-Fi, GPS, and Bluetooth (you can apply for a Bluetooth “beacon” to send info at http://bit.ly/facebookbeacon). It automatically gives visitors more info about your business, like reviews, photos, and check-ins. It also encourages them to check in and like your Page. You can even set a custom Welcome Message in the About section of your profile to greet customers and let them know about deals!

Put a Facebook Page Plugin and share buttons on your website. To show your Facebook Page on your site, get the code for a Facebook Page Plugin (used to be called the “Like Box” at https://developers.facebook.com/docs/plugins/page-plugin) and add it to your website. A good spot is the top of a sidebar. Make sure to choose “Show Friends’ Faces” and “Show Page Posts” so viewers see their friends who already like your Page, and your recent status updates. You could also put the plugin under blog posts to encourage action, like “Did you like reading this? Click ‘Like’ to stay updated on Facebook…” Try different spots to see what works best.

Along with the Facebook Page Plugin, add “Like” and “Share” buttons on, beside, or under your blog posts and products. This lets people show their friends that they like your stuff. “Like” sends a quick link to Facebook, while “Share” lets them add a personal note before posting. Get the button codes by searching online for ‘Facebook Like button’ (Google ‘Facebook Like button’) or go to Facebook Developers’ page at https://developers.facebook.com/docs/plugins/like-button/. You can also use a service like AddThis (http://www.addthis.com) to add them automatically.

Remember: You can find official Facebook brand stuff like logos and “Find Us on Facebook” badges at https://www.facebookbrand.com/ for online and offline use.

Facebook Marketing Basics

Now that your Facebook Page looks great and you’re inviting people to visit it, let’s explore some ways you can use the platform effectively, along with the content strategy ideas mentioned earlier.

Highlight Important Posts

On Facebook, you can stick a single post to the top of your Page’s timeline for up to a week. Use this to showcase important content, making it more visible to fans who come to your Page. All new updates will appear below the pinned post until it’s unpinned (or a week passes), then it’ll go back to its original position. After creating a post, hover over it until a pencil icon shows up, click it, and select ‘Pin to Top’. Good posts to consider pinning include special announcements, contests, promotions, and so on.

Increase Interaction with Embedded Posts

.In August 2013, Facebook introduced the ability to embed personal profile or Page posts into an external website. Embed posts to extend conversations from your Facebook Page and encourage more interaction with your updates on other sites, like in a blog post or an email newsletter to direct readers to your Page. As long as the update is public, anyone can embed it from your Facebook Page or other places. This could give your Page and content more exposure, especially if your update is shareable. Embedded posts include buttons to “Like,” comment, and share the post, as well as a button to “Like” your page.

How to Embed a Facebook Post

Hover over the post you want to embed, click the appearing arrow, and choose “Embed Post.”

Copy the code that shows up and paste it as HTML on your website or blog.

Re-share Great Content, but Avoid Spamming Since not everyone checks their Facebook News Feed every day and only a few of your fans will see your content the first time, if you have an excellent article or link to share, post it multiple times so more fans can see it. However, vary the way you share it, like using different words in the text, an image with a link, or a traditional link share post. Traditional link share posts are recommended because they match how most people use Facebook. Sharing the same exact status repeatedly will lower your reach since people react poorly to repeated posts

Encourage Clicks with Clear Call-to-Actions

To get more clicks from social media to your website or blog, be clear about what you want your customers to do. Use a clear call to action, such as “Click here for more information [your link].” This can make a big difference between a successful post and one that goes unnoticed.

Note: In August 2014, Facebook updated its News Feed algorithm to combat “click-bait” articles. These have vague and overly enticing titles that don’t clearly explain the content. Facebook prefers valuable content that people will read and share, so if users click on such links and quickly return to Facebook without sharing, similar posts will be shown to fewer people. On the other hand, high-quality links shared multiple times will reach more people.

Ensure Views with “Get All Notifications” and “See First” Strategy One way to ensure that fans see all your Page’s content is to encourage them to choose “Get Notifications” and “See First” options. These can be found in the drop-down menu when they hover over the “Liked” and “Following” button below your Page’s cover photo. With this selected, fans will be notified when you post, and your content will appear at the top of their News Feed. You can explain this through a status update with a screenshot of the menu to show the exact steps. Decide whether to ask based on your relationship with your audience. Don’t ask too often, as fans might not be on your Page when they see your request and may not act on it.

Enhance Facebook Impact with Optimized Blog Images

In September 2022, Facebook made a big change to how thumbnail images from linked articles appear on the News Feed. When you share a link in a status update, Facebook automatically selects an image from the article. If the image is big enough, it shows at full width on your Page and in News Feeds, along with the blog title and a short description. For an image from a linked article to fully display on Facebook, its width should be 1.91 times its height. Facebook suggests using an image that’s at least 1200 × 630 pixels, but that’s often not possible for most bloggers. Instead, aim for at least one image in your blog post that’s 600 × 315 pixels. This is the smallest size that Facebook requires for an article image to fully show up, no matter where it appears – on desktops, mobiles, or tablets. If your image is smaller than 600 × 315 pixels, Facebook will make it much smaller automatically.

Note: When you paste a link into the status box, a preview appears with the thumbnail image. You can choose the best image from the available options or upload one from your computer. You can also edit the headline and description fields to make them more effective. If there’s no preview image, you might need to refresh Facebook’s cache of your site. Go to the Facebook Debugger tool at https://developers.facebook.com/tools/debug, paste your Page’s URL, click “Debug,” then try pasting the link again.

Note: Here’s a related tip. Create an image with a shareable quote from your blog post. Link back to the post in a status update and see how people react.

Alternate Between YouTube Links and Facebook Videos

Facebook’s video content has changed how the platform works, and it’s becoming even more important. Often, it’s better to upload engaging videos directly to Facebook instead of sharing YouTube links. This is because Facebook’s own videos tend to reach more people (but check your analytics). If your video is “evergreen” (relevant now and in the future), consider uploading it directly to Facebook and skipping the YouTube link.

Strategies for Powerful Facebook Videos

Videos you upload to Facebook play automatically in the News Feed, but they’re muted. To grab attention, make the first 2-3 seconds eye-catching with movement or show someone talking on camera – curious fans might click to hear. Organize videos into playlists on your Page’s Video tab to encourage longer watching. Choose one video as Featured, which shows prominently below the “About” section. This is great for an introductory video or highlighting a promotion.

Tag people in your videos, add descriptions, and pick the best thumbnail from the menu after uploading. You can also use the embed code on your website for more exposure. Choose to embed the whole status update or just the video player for a cleaner look. The video content you post should match what’s discussed in the “Explained: The Best Type of Content to Post on Social Media” chapter of this book.

Using Hashtags to Spark Conversations on Social Media

In June 2013, Facebook introduced hashtags, similar to what Twitter, Pinterest, and Google+ were using. These hashtags are clickable links that appear in posts on your Facebook Page, personal profile updates, and in your news feed. Hashtags help group similar content together. You create a hashtag by typing a pound symbol (#) before a word in your status update or comment, like this: “Share your favorite things about your local #walmart using #lovewalmart. We’ll feature the best stories on our website” or “Grab great deals at Gap’s summer sale, up to 50% off! Check it out… #gapsale.” Clicking on a hashtag takes you to a feed where you can see posts from others who used the same hashtag. People can also use hashtags to find posts about specific topics on Facebook. Since a lot of content is shared on Facebook daily, especially between 8-11 pm, hashtags give brands a chance to join conversations that matter.

Effective Ways to Use Hashtags on Facebook

Add one or two strategic hashtags related to your brand or industry in your posts. This is useful for cross-promotion on different platforms, like #yourbrandname. You can also use hashtags to show feelings about your post, such as #shoptilyoudrop, #excited, or #itstheweekend.
Each Facebook Page has a unique URL with a status update box at the top. The URL format is www.facebook.com/hashtag/yourhashtag. Share this URL from other places, like your blog, other social networks, or even in your store, to encourage conversations. You can use a link shortener like bit.ly to make it easier to remember.
Find new Pages and partners by searching for specific hashtags on Facebook. Also, track your own hashtags to see what people are saying about your brand and join the conversation.

Encourage Likes and Shares

When you post content, ask users to ‘Like’ and Share it. This will make your content appear on their walls and in their News Feeds, increasing your Page’s exposure. However, avoid doing this too often, as Facebook might limit the reach of such posts, especially if the content isn’t great. Use words like “post,” “comment,” “like,” or “tell us,” which work best. Make a clear request, and fans will likely respond. Also, create a community where fans can discuss and interact in the comments. Did you know you can invite people who liked a post to also like your Page? Click on the “others liked this” message under a post to see who liked it, and if they haven’t liked your Page, you can invite them. If they’ve liked your content before, they might be open to seeing more.

Note: You can humanize your Page by sharing what your business is doing or enjoying. Click the smiley face in the status update box and choose an option like what you’re watching, reading, or listening to.

Respond Promptly to Engagement

If someone comments on your status or posts on your wall, reply as soon as possible. Ignoring comments can harm your business. If you’re too busy to reply individually, at least give a “like” to show you’re listening.

Use @mentions to Connect

When replying to fans’ comments, use @username to address them directly. It adds a personal touch and notifies them of your response. Type @ and their name to select it. You can also use first names to be more casual. Sign status updates with your first name, especially if other admins are responding too. @mentions can increase visibility. When one Page tags another in a post, it might show the post to followers of the tagged Page. Mention other Pages for cross-promotion and share top-performing posts with @mentions on your Page.

Highlight Milestones on Your Timeline

Add Milestones to your Page’s history to show important events. This helps customers understand your growth. Use upcoming milestones to engage customers, like offering a special promotion. You can also highlight customer stories as milestones to create a sense of community and encourage others to connect with your brand. I hope this simplified version captures the essence of the original article in an easier-to-understand manner.

Say Thanks to Your New Fans and Pick a Fan of the Month

Every week, share a special “Thank You” message to welcome new fans. You can even list their names if there aren’t too many. You can find these new fans by using the “See Likes” link in your Page’s Admin Panel. This makes your communication feel personal and shows that your brand cares about its audience. To encourage more interaction on your Page, start a “Fan of the Month” program. This means highlighting one of your most loyal fans each month. This indirectly motivates other fans to engage more so they could win the special title the following month. And to make it even more exciting, offer a small prize to the winner. You can find free “Fan of the Month” apps by searching on Facebook. If you’re interested in more features, there are also paid versions available

Create Special Offers on Facebook

Once you have at least 50 people who like your Page, you can make special offers. These offers can be claimed by fans and they’ll receive an email with details on how to use the discount. Although creating offers isn’t free (you’ll need to spend around $5 – $10), they’re great for promoting special deals, rewarding your loyal fans, and encouraging them to tell their friends about your business.

To make an offer, click on “Offer, Event +” and then choose “Offer” from the top of the status update box. Fill in the details like the headline, image, link for redemption, start and end dates. Review the offer and make any changes before clicking “Post Offer.”

Some tips for a successful offer include:

Make the discount good (at least 20% off or a free item with purchase is recommended).

Keep the offer simple and give people enough time to claim it.

Use clear language in your headline to avoid confusion and focus on the value of the deal.

Use a clear and interesting image to show your offer.

Pin the offer at the top of your Page for better visibility.

Make sure your staff is ready to help customers redeem their offers.

Run Effective Facebook Contests

As of August 2013, you can hold contests on your Page’s timeline, not just through third-party apps. Here’s how:

Ask users to post, comment, or like a post for a chance to win.

Have users message your Page to enter.

Use “Likes” as votes for something, like choosing a new flavor.

You can use tools like Agorapulse’s Timeline Contest page for easy management. While using your Page’s timeline is quicker and cheaper, third-party apps offer more customization and data collection. They’re better for bigger campaigns. Remember to follow legal guidelines, provide eligibility terms, and release Facebook from the association.

Promote Events on Facebook and Ask Fans to Subscribe

To create an event, go to the Events tab in the status update box. Add a picture and share countdown statuses to build excitement. You can target the event to specific people based on gender, location, and age. Events help promote your Page because when someone RSVPs, their friends see it. To get more attendees, share the event in advance and remind your fans about it in your Page posts.

Note: You can easily repeat events and ask fans to subscribe for updates.

Promote Together with Other Facebook Pages

One strong way to get more people who are truly interested to see your Facebook Page is to team up with managers of other Pages in your field, or local businesses like yours. Reach out and discuss ways to occasionally promote each other’s Pages, share posts, create offers, and get more attention for your businesses. For instance, if you run a store selling kids’ clothes, you could contact a nearby ice-cream parlor – places that have similar customers – and collaborate on Facebook promotions. Also, consider asking other businesses to include your Page in their “Likes” section, and agree to do the same for them. This works especially well if your products or services complement each other. Featured Pages show up prominently on your Page and rotate based on how many are set up. Here’s how to feature a Like on your Facebook Page:

Go to a complementary business’s Page and “Like” it while using Facebook as your Page (or click the three dots below its cover photo, select “Like as Your Page…” and choose your company’s Page if you’re using a personal account).

Return to your Page, click “Settings,” then “Featured.” Under “Likes,” click “Add Featured Likes” and choose the Pages you want to display on your Page.

A subtler way to get your brand noticed (especially by the audience of competitors in your industry) is to engage and post helpful, friendly, and relevant comments on their Facebook Page posts, using your Page’s username (make sure you’re commenting as your Page by clicking the flag icon below the post and choosing “Liking and commenting as [your page]”). Your profile picture and Page link will show with each comment, hopefully encouraging people to visit your Page. Keep your comments interesting, useful, insightful, funny, or charming to increase the chance of clicks. Avoid coming across as shady or desperate, like those “Hi, I’m Andrew from Andrew’s Aardvark Farm – just dropping by to give you a Like! Check us out!” type of posts. I delete any blatant self-promotion on my Page immediately.

Use Private Messaging for Customer Service

Facebook Page owners can let customers contact them directly (“Settings” > “Messages” option). If you have the capacity, leave this option on so customers can reach out, especially if they prefer not to share their message publicly (and this can prevent negative comments from reaching all your followers)

Harness Facebook Groups to Grow Your Business

Facebook Groups are a handy way to connect with peers, strengthen ties with current customers, or attract new ones – either by joining existing groups or creating your own. To benefit the most from groups that discuss your industry, aim to establish yourself as an expert: participate, assist, and be authentic, without a focus on selling. Over time, your expertise and influence will be noticed, sparking interest that could lead people to explore your product or service. Another opportunity lies in local community groups that trade various products and services; most urban areas have such groups. Find your local group, understand the trading dynamics, and present your offerings appropriately.

Alternatively, if you start your own group, it can serve as a space for customer support, promoting upcoming events, gathering feedback on new products, and for customers to connect, collaborate, and share (valuable insights for you!). Use the group’s About section to explain how it works and guide the conversation and activities you’d like to see.

Monitor Your Progress

You can track how well your Facebook Page is doing by using Facebook Insights. Click on “Insights” at the top of your Page to see how it’s performing over time. The “Likes” tab shows your overall Page growth and where your audience is coming from. The “Reach,” “Visits,” and “Post” tabs reveal which types of updates your audience prefers, like text, links, or videos, and when they’re most likely to be on Facebook. The “People” tab gives you details about your audience’s demographics, such as age, gender, language, and location. This information helps you adjust your content strategy to make sure your fans love what you share

Watching the Competition

Another useful part of Facebook Insights is “Pages to Watch.” This feature lets you track your competitors’ Facebook activities like the number of posts, engagement rates, and new Page likes. By keeping an eye on their performance, you can learn what works and what doesn’t. You can also pay attention to similar businesses in your area or ones that your audience likes, even if they’re not exactly the same as yours. This helps you improve your strategy and stay ahead

Paid Advertising on Facebook

When it comes to advertising on Facebook, having a budget is important. The competition for attention on the platform is increasing, and Facebook is showing fewer non-paid posts in people’s feeds. This means that paying for promotions is essential. Think of it like promoting a real-world business – you wouldn’t expect customers to show up without advertising. A Facebook Page is similar. The good news is that Facebook ads don’t have to be expensive. Even a small budget can help you gain new fans, engage existing ones, direct people to your website, and achieve your marketing goals. Spending just $1 a day on ads can expose your content to thousands of people who wouldn’t have seen it otherwise.

The Basics of Facebook Advertising

Boosting Posts to increase the reach of important posts, like special offers or events, you can use the “Boost Post” tool. It’s easy to find under each status update. Boosted posts last for three days and reach more people than organic posts. They’re like instant ads, though not as customizable as the main ads tool. Boosted posts do the following:

Show your post to your fans on mobile and desktop.

Show your post to your fans, their friends, and a limited audience based on factors like age and interests.Beyond Boosting

Create a Sponsored Story ad in people’s feeds.

The cost of a boosted post depends on how many people you want to reach. It can range from a few dollars to hundreds. After Facebook approves your boosted post, it starts working. You can stop or adjust the promotion at any time. To make the most of boosted posts:

Wait a few hours before boosting a post to let it reach more people organically.

Remember that boosted posts might take time to reach all the people in your target audience.

Only boost posts that matter, like new products or valuable blog posts.

Pin your boosted post to increase its visibility.

Measure your boosted post’s success using Facebook Insights.

If you’re a small business looking for an easy way to increase post visibility a few times a week, boosting posts is a great choice. If you need more control or want complex ad campaigns, the main ads tool or Power Editor is for you.

Beyond Boosting: Facebook Ads Strategy

If boosting posts seems too simple, check out the Facebook Ads tool at https://www.facebook.com/advertising. It offers more customization options and is user-friendly. You can:

Choose what to promote (your Page, a post, an event, etc.).

Decide where the ad appears (News Feeds, right-hand column).

Add call-to-action buttons (Shop Now, Read More, etc.).

Target your ad based on location, age, gender, interests, and connections.

Track conversions like registrations and website views.

For more complex needs, consider using Power Editor (http://www.facebook.com/powereditor). It’s less user-friendly but has experimental options. It’s suitable for managing many campaigns at once.

Remember, advertising on Facebook helps you reach more people and achieve your goals.

Tips for Creating Effective Facebook Ads

Whether you’re using Facebook’s main ad tool or the Power Editor, these suggestions will help boost your advertising success:

Speak Directly to Your Ideal Audience

Instead of trying to appeal to everyone, focus on your perfect customers. Tell them why your ad is worth their time and what makes you unique. Craft a headline that addresses the reader as if you’re talking to them personally

Create Multiple Ad Versions

Make at least four variations of each ad in a campaign. Experiment with different images, calls to action, and text to see which ones perform best

Try Different Ad Types and Placements

Test various types of ads (like lead ads, product ads, videos) in different locations (News Feed, mobile, sidebar). Adjust the style for each placement – subtle calls to action and relatable images work well for smaller sidebar ads.

Experiment with Target Groups

Test different audience groups based on factors like age, interests, and location. Use tools like Audience Insights to understand your audience better. Consider advanced targeting options like lookalike audiences and retargeting.

Organize Your Campaigns

Use a structured naming convention for your campaigns, ad names, and sets to stay organized. This helps you track and identify them easily.

Focus on Desired Actions

Instead of getting caught up in technical terms, calculate the cost per desired action. This way, you can measure your return on investment more effectively.Follow the 20% Text Rule

Check Relevance Score

Keep an eye on your ad’s Relevance Score, which shows how well your audience is responding. Aim for a score of 8/10 or higher for effective ads.

Follow the 20% Text Rule

Make sure your ad image adheres to Facebook’s 20% text rule. Tools like Facebook’s Text in Images compliance tool can help you check your image.

Use Your Personal Profile Wisely

You can still use your personal profile for business support. Add a Follow button for a closer connection, create custom lists to share relevant posts, and link your personal profile to your business page.

Learn from Competitors

Pay attention to your competitors‘ ad strategies. Take notes on when and where they advertise, the types of images they use, and other patterns.

Remember that experimentation is key to Facebook ad success. Start small, produce quality content, and adapt based on the results you see.